


Swag: Important for a company to have or a waste of money?
Views on swag are mixed. Some practically demand it as a necessity while others could care less or have so much they arent influenced by it. "I have enough ashtrays, cutters, hats, etc" is a common comment. Some manufacturers rely on it quite a bit while others scoff at it. The owner of one cigar company used to say when asked about swag "my customers can afford to buy their own clothing." What do you think? Is it important? If so what swag would you like to see that no one is producing?