[Japan] Currently available nicotine / oral tobacco pouches in Japan (c. July 2026)
Currently available nicotine / oral tobacco pouches in Japan (as of July 2026)
- VELO (British American Tobacco)
- Strengths: 4 mg (1-dot), 6 mg (2-dot), 9/10 mg (3-dot)
- Pack: 15 pouches
- Price: ¥360 (standard strengths); ¥500 (9/10 mg)
- Where: FamilyMart, NewDays, Seven-Eleven, Seico / selected tobacco shops
- ZYN by IQOS (Philip Morris)
- Strengths: Low and Medium (commonly reported as approx. 1.5 mg and 3.0 mg)
- Pack: 12 pouches
- Price: ¥500
- Flavors: Cool Mint, Spearmint, Apple Mint, and Peach
- Where: Lawson (mainly Tokyo), Seven-Eleven (limited), IQOS shops / corners, ZYN online store, selected tobacco shops, duty-free (Narita / Haneda / Kansai)
- Nordic Spirit (JT)
- Strength: Medium only, approx. 3 mg
- Pack: 14 pouches
- Price: ¥500
- Current flavors: Cola Fizz Medium, Berry Mix Medium (Additional flavors such as Cool Mint, Tropical Mix planned)
- Where: Seven-Eleven, Lawson, NewDays, CLUB JT online; some FamilyMart
- LUCY
- Strength: approx. 3 mg (not officially printed in mg on packaging)
- Pack: 15 pouches
- Price: ¥450
- Flavors: Mint, Mango, Apple Ice
- Where: Independent tobacco shops only
- Note: Contains tobacco leaf (traditional oral tobacco / snus-style pouch), not a tobacco-free nicotine pouch
Key points
- These four are the only brands with confirmed regular retail presence in Japan right now.
- VELO, ZYN, and Nordic Spirit are the modern "white pouch" style (plant fiber + nicotine).
- LUCY is the only one that still uses actual tobacco leaf powder.
If you want anything above 3 or 4mg, then the only option is VELO (both ZYN & JT Nordic Spirit are introducing higher nicotine content ones in August though). However, if you are good at 3mg (1-dot in the VELO system), then the other three brands are available. That being said, VELO offers the best cost-performance at JPY360 for 15 pouches.